The American Revolution A War for Independence Essay

The American Revolution was a war for independence. It was a war which was fought for equal rights and the freedom of a would be nation. It showed the pure courage and heart of the American colonists by pitting them against a much more powerful opponent. The British had the best army in the world, and the colonists were often just poor farmers armed with their hunting muskets. It was truly a case of David versus Goliath. The reasons, course, and outcome of the American Revolution provided the perfect scenario for achieving independence. The ideas behind the revolution came much earlier than 1776. They came from deep within the Enlightenment. Although there was not much support behind these ideas, it is important to note†¦show more content†¦These acts had been around for a long time and caused little problems. They often benefited from these acts because although they had to buy from England, it was the most advanced industrial country and could often offer the best prices. The first tax to cause trouble in the colonies was the Sugar Act followed closely by the Stamp Act. The Sugar Act was truly just a restatement of old customs laws in an effort to raise money. The Stamp Act was a tax in which anything formally written or printed would have to be on specially stamped paper which was shipped from London. The colonists would soon pay taxes at every stage of a lawsuit, that diplomas and deeds, almanacs and advertisements, bills and bonds, customs papers and newspapers, even dice and cards, would a ll be charged, (Morgan 19). The colonists reacted very violently to these taxes. They protested and boycotted throughout the nation and the British Parliament soon repealed the tax. Radicals began to proclaim the fact that there should be no taxation without representation. This meant that colonists should be represented in Parliament if they were going to be taxed by them. The British stated that every member of the Parliament was there to represent the whole Empire, not just the electors he represented. Therefore, the Americans would have no representation in Parliament. In 1773 the British decided to tax tea. They granted the British East India Company to ship their goodsShow MoreRelatedThe American Revolution And The War Of Independence964 Words   |  4 Pagesdifferent aspects of the American Revolution and the war of Independence, especially consisting of the people directly involved within the Americas. Of course the people of the colonies were involved because they were the main participant in the war and the British were involved because that is who the colonies were fighting to gain independence from. The Indians were involved in a minor way, mainly on the British side. The African Americans also played a part in helping the Americans. The French also playedRead MoreThe War Of Independence And The American Revolution1572 Words   |  7 Pagesheard ‘round the world† initiated the war for independence by the American colonists against the British. There were many reasons why the American Revolution came to be, but the two main reasons were for unjustified taxing acts against the colonists and to receive independence from their mother country England. In the Age of Revolution there were many wars taking place around the world and the American Revolution was one of them, the main objective of these wars was for the achievement of liberty.Read MoreThe American Revolution And The War Of Independence999 Words   |  4 PagesThe Americ an Revolution, also known as the U.S. War of Independence, goes back to 1765-1783. One of the major effects of the American Revolution was that the colonies became recognized as independent. It was now separated from Great Britain. France joined in and became our allies and helped the colonies in 1778. Since France joined the war, they turned a civil war into an international war. There were a lot of causes that led up to the beginning and the end of the war. There was a lot of causes thatRead MoreThe American Revolution And The War For Independence779 Words   |  4 PagesThe year 1775 marked the beginning of the American Revolution or, to the colonists, â€Å"The War for Independence.† The American Revolution did not happen by itself but past conflicts such as the seven years war provoked the future event of the American Revolution. The seven year war was fought between the Thirteen Colonies and the French Empire as well as Native American allies, over territory in America. Before the seven year war, the British government proposed the colonists to pay for protectionRead MoreThe American Revolution And American War Of Independence1379 Words   |  6 PagesThe American Revolution or the American War of Independence was one of the most remarkable wars in the history of the world. The motives behind the war can be interestingly explained by Zinn from the chapter Tyranny Is Tyranny in A People’s History of The United Stat es: 1â€Å"Around 1776, certain important people in the English colonies made a discovery that would prove enormously useful for the next two hundred years. 2They found that by creating a nation, a symbol, a legal unity called the United StatesRead MoreIt Was the American Revolution and NOT the American War for Independence631 Words   |  3 PagesIndependence was the main focus of the colonies after monarch rule of the British. During this key period of American history, The American Revolution would be a more appropriate term instead of The War for Independence. In the dictionary, the term revolution is defined as an overthrow of one government and its replacement with another. The American Revolution gives a broader sense of what is going on; starting from the initial ideology of independence, the acts and protests carried outRead MoreAmerican War Of Independence And The French Revolution Essay1755 Words   |  8 Pages Lynch and Stillinger attempt to define it historically rather than continuously, naming it the â€Å"shortest †¦ period in British literary history† (3). They place it within the timespan of 1785 to 1832, beginning between the American War of Independence and the French Revolution and ending with the passage of the Reform Act in British Parliament. In this time of reflection and change, authors re-examined the previously discarded medieval romances and breathed new, strange life into them. Romantic artRead MoreThe Revolutionary War Of Independence1366 Words   |  6 PagesThe American Revolution which began as a War of Independence for American quickly transformed into a civil battle between the American patriots and loyalists joined by Indian forces. This war of independence, irrefutably, had a great effect on the citizens of America in varying degrees. The revolution, of course, gave a free rein to unforeseen political revolutions which often spark social revolutions. However, the American Revolution has foreseen the beginning of an abolitionist movement for AfricanRead MoreRevolutions: The Road to Independence Essay877 Words   |   4 PagesRevolution is a significant change of control or authority within a governmental setting. Most Revolutions are caused by political, social, and economic disputes. Consequently, the common matter for the American, French, and Latin America revolutions emerged to gain their own independence. In North America, the colonists put emphasis on their independence from Great Britain and established a new republic. In France, protesters abolished the authority of France and reorganized the French society,Read MoreEssay Howard Zinn vs. George Wood934 Words   |  4 PagesS. Wood’s argument and what is Howard Zinn’s argument on the nature of the American War for Independence and what evidence do the two historians present to support their interpretations? Who do you think presents the better case? Howard Zinn Howard Zinn’s argument on the nature of the American War for Independence was the war for independence was not a social revolution. Instead, he argues the colonial elite used the war for their own personal gain in power and status. The wealthy and powerful found

The Organ Trafficking Epidemic Essay - 1111 Words

Official individuals partake in organ trafficking which shows that organ trafficking is a valid issue that must be handled. As of now, U.S. citizens are not prohibited to buy organs outside of the United States by NOTA (National Organ Transplant Act of 1984). In â€Å"Can The Government Ban Organ Sale? Recent Court Challenges And The Future Of US Law On Selling Human Organs And Other Tissue†, Glenn I. Cohen states that â€Å". . . if a US citizen travels abroad to buy a kidney or other organ his act is not prohibited by NOTA and it is generally accepted that more general US laws prohibiting trafficking do not apply to organ sale† (Cohen 1984). Buying organs outside of the United States transplant system is not yet illegal, but it is highly frowned†¦show more content†¦Ã¢â‚¬Å"Approximately one in 20 families refuse donation during his or her lifetime† (Nazark 283). Individuals deny organ donation because many are unaware of the need for organ donors and do not see how organ transplants truly benefit those in need. If individuals were more aware of the benefits of transplants, more would donate. â€Å". . . survival rates in patients receiving a heart transplant is about 85 percent after one year and slightly less after two years† ( DeBakey and Gotto 224). The chance of life for an individual with a transplant is significantly high, and more individuals would be more prone to donation if they realized this. Transplants produce profit for everybody, but it is not ethical to sell these organs. â€Å"Additionally, the Act criminalized the sale of human organs, stating that it shall be unlawful for any person to knowingly acquire, receive, or otherwise transfer any human organ for valuable consideration for use in human transplantation if the transfer affects interstate commerce† (Reidler et. al 409). Selling organs is unlawful because it interferes with the organ transplant system that is legal and preset up. Not only is organ trafficking unethical, but it is highly hazardous to the person who participates in organ trafficking. In â€Å"Transplant Tourism: The Ethics And Regulation Of Interpretational Markets For Organs† Glenn I. Cohen states that â€Å". . .tourist patients had a higher cumulative incidence of acute rejection in the firstShow MoreRelatedOrgan Trafficking : A Dangerous Epidemic3410 Words   |  14 PagesOrgan Trafficking: A Dangerous Epidemic in Disguise Organ trafficking is an illegal act that occurs globally. Traffickers are taking organs out of people using unhealthy medical procedures that cause serious health problems in many people in countries all over the world. Money is a strict motivation that keeps this black market running and increasing due to the disproportionate ratio of organs needed to survive, and organs available to transplant. There are many arguments revolving around the issueRead MoreThe Problem Of Human Trafficking1498 Words   |  6 Pagescontribute to the issue at hand. The issue I want to focus on is human trafficking. This type of criminalization is often one that is overlooked, most people believing that it is some sort of â€Å"myth,† or that this type of action happens to very few, and is only part of developing countries. However, the truth of the matter is that human trafficking occurs everywhere in the world, even the most successful countries. Human trafficking can occur in many different for ms, however, there are very few lawsRead MoreEssay on Human Organ Trafficking1283 Words   |  6 PagesHuman Organ Trafficking There are many problems with global crimes. What holds these crimes together isn’t because people around the world are committing the same crimes, it’s because these criminals have created global organizations that have ties in all the corners of the world. These groups work just like normal business do, exporting and importing goods to gain profit. However, unlike normal businesses their goods are illegal such as drugs and often inhumane such as trafficking humans. EvenRead MoreThe Human Trafficking Business Is Thriving1138 Words   |  5 Pagesyear nearly 900,000 people are smuggled across borders to become sex slaves, child labourers and illegal organ donors, with 75 percent of them going through Africa.† First, there are millions of children forced into agricultural labor, marriages, and becoming child soldiers. Also, there are many horrible reasons why the human trafficking business is thriving. Lastly, the effects that trafficking has on its victims. In th e early years of 1870 until 1900, Africa was plagued with European settlers thatRead MoreHuman Trafficking Is A Dangerous Crime1616 Words   |  7 PagesSome of our world’s problems go unnoticed. A problem that seems to go unnoticed that is a worldwide epidemic is human trafficking. Have you heard about human trafficking? Human trafficking is the illegal movement of people, typically for the purposes of forced labor or commercial sexual exploitation. Human trafficking is a horrible crime that more people need to be aware about. Human trafficking can be described as being a very secretive industry. No one knows what is going on behind the scenesRead MoreUtilitarianism, Deontology, And Virtue Ethics1586 Words   |  7 PagesThere is an ethical epidemic that is plaguing this world and it is called Human Trafficking. Human trafficking is a serious crime that violates common human rights by trading humans and forcing them to complete acts of coerced labor, or sex slavery. It is the 2nd largest criminal operation in the world next to the drug cartel and it is done to make money off these innocent lives (Ottisova, 2016). The illegal trade and exploitation of human beings for forced labor, prostitution and reproductiveRead MoreHuman Trafficking And The United States1230 Words   |  5 Pagesall cases are reported, and there are few victims rescued in comparison to the millions that are still helpless each and every year. Human trafficking is an epidemic all across the world and many countries are doing all they can to stop it. But what about the United States; what are we doing to stop it and is what we’re doing enough? What is human trafficking? It is defined by the United Nations as â€Å"the recruitment, transportation, transfer, harboring, or receipt of persons by improper means (suchRead MoreThe Modern Day Slavery1105 Words   |  5 Pagesprostitution, human trafficking happens everyday, everywhere, and all the time. It happens in the most unlikely places with the most unlikely people. Your neighbor, pastor, teacher, or even a family friend could be apart of the trafficking system. Human trafficking is problem that affects millions of lives and needs to be stopped by educating people about it. Human trafficking is the 2nd biggest illegal industry behind the drug trade. It comes in so many different forms. Human trafficking by definitionRead MoreThe Cause And Effect Of Organ Donation Among The Other Western World Countries Essay1501 Words   |  7 Pagesher story is one of the more fortunate ones, this is not always the case for the millions of men, women and children that have been affected by this heedless epidemic. The reality is, Canada is one of the worst countries in regards to organ donation among the other Western World countries; nearly two thousand Canadians register for a new organ each year, but only half of the men, women and children on the recipient list may get one in the next twelve months. Our current system in Canada is adequateRead MoreHuman Trafficking Is A Global Phenomenon902 Words   |  4 PagesIn a world with a little over 6 billion people, 27 million of them suffer from the injustice of human trafficking. Freedom. It s the thing we as all huma n being s strive for in life. The one thing we should all be promised when put into this world. To think that slavery is something that is over and done with would be an ignorant statement. Slavery is still happening at this very moment, just under our noses. When we think of slavery we recall the African American slave trade that had presumably

Mechanism of Settlement Commercial Disputes Oil and Gas

Question: Discuss about the Essay for International Arbitration As A Means Of Settlement Of Disputes In Oil And Gas Industry. Answer: Energy sector particularly the oil and gas sector is widely known for its preference for International Commercial Arbitration over litigation as a more efficient and effective method of settling international disputes. Projects handled by oil and gas companies are usually very vast, complex and long-term, as they involve heavy use of machinery and equipment and often goes beyond boundaries, where the managers have to deal with an entirely different socio-political, legal and economic environment. Due to the ambiguity and uncertainty posed by such factors, oil and gas companies are often found involved in various kinds of disputes. However, arbitration is not the only peaceful method of resolving disputes; there are other ways too. But, due to the number of benefits it offers to the parties to dispute make it the most favored way for tackling international oil and gas conflicts. Not just that the arbitrator and venue of arbitration are chosen by parties themselves, but the award and t he whole discussion is kept secret from the public eye. Above all, arbitration does not cause delays or interruptions in the smooth conduct of projects undertaken. Whereas, litigation is expensive, noisy and usually interferes with the activities of the project, and hence affects its viability and profitability. At present, arbitration has been witnessing a tremendous growth. Oil and gas companies handle a wide array of projects that include building energy infrastructure, setting up energy plants and LNG stations, designing and developing a framework for gas transportation and production, exploring and exploiting energy resources such as fuel, oil, petrol, gas, etc. among others. While doing so, these organizations face daunting challenges as the business environment has been increasingly unpredictable and technologically advance. Tough work schedules, strict safety, and environmental requirements, check on quality and quantity of resources used, compliance with the international code of business have made matters difficult to deal with. No matter how hard such companies try to avoid complexities, at times, they drastically failed in their mission to not to confront confrontation (Asadi, 2013). In this regard, different types of disputes oil and gas companies may face pertains to claims regarding maritime boundary, the jurisdiction of exploration, machin ery employed, expert opinion and analysis on any particular issue, amidst quality of raw material used, and insurance and compensation amount to be paid. Although, negotiation, mediation, expert determination, dispute review board and litigation are a bunch of some useful modes, but arbitration is favored by numerous people as the only correct approach to determine international commercial conflicts (Gaillard, 2015). It reaps huge advantages over the prosecution or say litigation in court, for example, party controls the procedure. It is less expensive and less time taking as far as awarding of decision is concerned. Moreover, it allows for adaptability. Grants or compensations demanded are reasonable, decisions are enforceable, the parties themselves choose arbitrators based on their qualification, skills, experience, and fees he/ she would charge. Contrary to the litigation, arbitration is a creature of court. This implies that conflicting parties can jointly outline the arbitration procedure so as to suit their particular needs and can keep on doing so as long as they need. Both, before and after the arbitration has started, the parties can decide the nature and extent of information to be disclosed (that is whether to permit statements). They can also decide the behavior of the hearing (providing evidence in the form of a live or recorded video), the time allotment for the whole process, as well as pre-screening of the specialists, experts, and other concerned individuals for their availability (O. Durosaro, 2014). Another advantage that arbitration provides over litigation is regarding money. The fees paid and other various types of costs incurred on the lawyer in litigation comprise the major chunk of all the money spent during the litigation process. And, this fact goes in direct relation with the time of litigation which takes years to reach the final decision. Whereas, arbitrators are comparatively less expensive, and usually arbitration takes few months to settle out a dispute (Hwang, 2015). Moreover, lawsuits filed in court neither have arbiters, nor they carry any institutional charges. The International Chamber of Commerce reports that the amount paid to arbiters and in the name of institutional expense make up 18% of the total expense of arbitration. These 18 percent or little more can be recovered rapidly on account of the speed and effectiveness at which arbitration is carried out and the capacity to shape it in line with the particular needs of the conflicting parties. Court cases by and large require more counsel time and, therefore, more cost for planning and trial than is required in arbitration. For instance, wide pre-trial rehearsal and comprehensive disclosure compliant with tenets of the common methodology are not basic in arbitration (PARK, 2010). Numerous hearing pertaining matters which demand more time and cash in court are generally not a portion of arbitration such as broad evidentiary issues, voir dire, fees of jury, assessment of validity and credibility of statements, verification of records and documents provided, and services of specialists and witnesses. Apart from this, arbitration is an adaptable procedure which allows parties right to decide the direction and procedure to use for arbitration. Furthermore, planning dates for hearings and meetings also entirely depends on the discretion of parties in accordance with their ease and comfort (KKSAL, 2011). Another benefit that comes from arbitration is the selection of venue of arbitration. Parties usually select the location that minimizes costs, proceeding with hearing even after the regular working hours have passed, collecting evidence or conversing with the witness who is far away through video conferencing or through a phone or mobile call, etc. Besides this, arbitration allows the parties to include clauses in the agreement than enhance the effectiveness of whole of the arbitration process. No such flexibility is provided in litigation. Everything is pre-decided. Things go according to the book of law. Procedures and process are already outlined. Hearing dates are given by court s depending on the number of cases in the row. In addition to flexibility, arbitration fosters confidentiality. Because hearings are uni-cameral. It suggests that only parties to the dispute and concerned authorities attend the hearing sessions. Whereas hearings in litigation are bi-cameral that is not only the conflicting parties but the general is also allowed to sit in the sessions. Moreover, it depends on whim and desire of the conflicting parties that whether or not they want to publicize the findings and decisions of the court. However, no such confidentiality prevails in case of court hearings (Kenton and Hirst, 2015). It is worth mentioning that confidentiality matters a lot when the dispute in hand is about trade secrets, or intellectual property of any corporation or the dispute can cause major damage to the reputation and business of the companies concerned. But, no such privacy is provided in litigation. Another incredible advantage of arbitration is that the parties can themselves choose their judges or say arbiters either through party system or enlistment system. It is the fact that the conflicting parties choose the arbiters that best select their needs. Parties see various qualifications in the arbiter like his expertise and knowledge in the subject matter of dispute, reputation as an arbitrator, experience in the field, number of cases being tackled in capacity of arbitrator, availability on specific dates, fees he/she would charge, ability to smoothly and successfully manage whole arbitration process. The discretion of parties to choose arbiters with the specific skill set, qualification, experience and success rate appear differently in relation to general court situations where judges are allocated haphazardly without respect to whether they have capabilities especially suited to the dispute being referred to. An extra advantage is the parties can choose more than one arbitr ators to handle complex disputes. Adding to that, arbitration is a peaceful method of settlement of international disputes in oil and gas industry. Firstly, because of the fact that it is less time consuming and secondly it does not disrupt the business operations. However, it is crucial that disputes should be settled as soon as possible. However, it is crucial that commercial disputes in oil and gas industry must be determined rapidly on the grounds that resulting uncertainty in global oil sector could probably expands costs and might cause business loss (Martin, 2011). Thus, arbitration is quick, cost effective and hence profitable means of settling the international commercial dispute. Another gain from arbitration is the finality of the award. Unlike court cases, where decisions can be appealed and re-appealed in higher courts, and cases are stretched from months to years, no such thing could be associated with arbitration (Cuniberti, 2008). Decisions awarded by arbitrators are usually binding to the parties and decision once given cannot be challenged. However, the lack of facility to appeal is deemed as the strength rather than weakness, but at times where one of the parties does not find the award as just and right, severely raise concerns about the absence of any mechanism to rectify the errors or loopholes in the system. One more benefit that could be derived from international commercial arbitration is the power with which it is enforced. Because majority of the world nations are parties to New York Convention and it binds the signatories to abide by the decisions of international arbitration awards. International commercial arbitration is presently the most favored type of dispute resolution for cross-border conflicts, as believed by those in the oil and gas industry (NATOV, 2016).. In another study conducted by Queen Mary University of London (QMUL), in collaboration with worldwide legislative firm White and Case, 90% of the respondents reviewed International commercial arbitration as the best way to determine trans-national disputes. This figure demonstrates a noteworthy increment from QMUL's first worldwide review in 2006, where the figure was 73%. The exploration mirrors that oil and gas organizations support universal mediation since it empowers them to choose mediators who have specialist knowledge of the business they operate in (picked by almost 40% of respondents). It is something which national court frameworks regularly need and takes into consideration that cases must be heard in private (picked by about 33% of those inquired). All the more essentially, oil and gas organizations incline toward this strategy for conflict determination on account of the enforceability and irrevocability of arbitral recompenses around the world (picked by almost 65% of respondents). The quick and ceaseless condition of progress in global exchange implies that the decision for business managers whether to resolve international conflicts through litigation or arbitration will be a mind-boggling choice requiring cautious thought and shrewd direction. There are numerous cases in which the right choices can prompt a universal arbitral procedure which is ideal in addressing the requirements of the parties. Because it sets a platform for such an arrangement of dispute resolution in a way compatible with the conflict solution in line with the needs of the parties and perceiving the requirement for an efficient business type solution of the dispute in hand, so as to permit trade and exchange to continue. References Asadi, A. (2013). Mechanism of Settlement Commercial Disputes (Adr) Specialisation in Oil and Gas in Globalisation. Int. Jour. of Soci. and Econ. Rese., 3(3), p.260. Cuniberti, G. (2008). Beyond Contract The Case for Default Arbitration in International Commercial Disputes. Fordham International Law Journal, 32(2), pp.413-424. Gaillard, E. (2015). Sociology of international arbitration. Arbitration International, 31(1), pp.1-17. Hwang, M. (2015). Commercial courts and international arbitration--competitors or partners?. Arbitration International, 31(2), pp.193-212. Kenton, M. and Hirst, P. (2015). The International Comparative Legal Guide to: International Arbitration 2015. 12th ed. London: Global Legal Group Ltd, pp.20-23. KKSAL, J. (2011). THE METHODS OF DISPUTE SETTLEMENT FOR DISPUTES ARISING FROM INTERNATIONAL CONSTRUCTION CONTRACTS AND BUSINESS PARTNERSHIP CONTRACTS. International Journal of Humanities and Social Science, 1(9), pp.170-174. Martin, T. (2011). International Dispute Resoution. Independent Petroleum Association of America, pp.1-5. NATOV, N. (2016). EFFECTIVENESS OF INTERNATIONAL COMMERCIAL ARBITRATION. pp.2-6. Durosaro, W. (2014). The Role of Arbitration in International Commercial Disputes. International Journal of Humanities Social Sciences and Education (IJHSSE), 1(3), pp.1-8. PARK, W. (2010). Arbitrators and Accuracy. Journal of International Dispute Settlement, 1(1), pp.25-53.

Porsche Company Buyers Decision Process

Buyer decision process of a typical Porsche buyer: analysis Typical buyers of Porsche are realized to have been influenced by identity that has been associated with the car model. This identity is first of all realized in the features that the car was given and that were realized to be outstanding. Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More The uniqueness that was for instance realized with the adoption air cooled cylinders in the automobile models to an exclusive feeling on the vehicle owners. The identity concept is also realized with the relatively fewer number of users that the brand registered. While its outstanding feature of the incorporated cylinders attracted the owners who personalized the car model, the feature at the same time drove away people because it made vehicle hard to drive. Consequently, the brand remained with just few customers that were deeply rooted into the car model. The brand is at the same time associated with a financially successful class who associates with the model due to identity. Owners of the brand are also reported to be buying it because of the utility that they derive from driving the car model as opposed to other models. Consumer behavior with respect to the Porsche model is also realized on the ground that when the company infiltrated the model with a variety of other brands, it lost its customers until it resumed its limitation to the number of models being produced. Though the consumer behavior of the typical users of the Porsche model looked a bit odd with the factors that the use of the brand was characterized with some level of difficulties such as driving difficulty as well as costs, consideration of buyer behavior still illustrate consistency, to some level, in the choice that the individuals made over other vehicle brands. An individual’s life style is for examp le expected to affect decision making of a buyer into self identity with commodities. Such was the personalized association that was realized with the typical users. They wanted the brand for social identity with their lifestyle status. Perception of exclusivity that was created by scarce production of the brands together with its subsequent attitude was also factors to the consumer behavior. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This identity driven purchase illustrates priority on the need recognition in the decision making process with disregard to other factors such as â€Å"information search and evaluation of alternatives† (Lamb, 2009, p. 329). The company thus used brand identity to manipulate the decision making process of typical buyers (Lamb, 2009) Decision making process of the traditional Porsche customer and that of Cayenne or Panamera customer Contrary to th e initial influence that the company derived from its brand identity that was basically characterized by class and the fact that the brand was specifically made in scarcity to strengthen the identity, the later brands that the company released in the form of Cayenne and Panamera were equipped with features that were meant to influence consumers through the whole decision making process. The cayenne for instance was equipped with the capacity to faster acceleration and high speed that could match other car manufacturer’s models. The development of the larger model in the form of Panamera was also identified with improved features that influence consumers in the line of decision making. Increased luxury that was developed in terms of an extra door in the brand together with its higher speed and acceleration thus formed the basis. The Cayenne and the Panamera customers thus had their decision making process pass through the â€Å"information search† process and the comp arison of available alternatives in the market. This actually allowed the company to increase its sales from collapse due to its introduced competitive features (Lamb, 2009) Concept behind the high sales of lower priced models in the 1970s and the 1980s The concept that the company employed to improve on its sales in the period was the marketing concept. This is because the introduction of the new brands which were at the same time cheaper were aimed at capturing individuals who could not fit into the initial class of Porsche due to high prices that the initial brand was associated with. The company’s focus was not based on growing to large scale to increase its revenue but on the contrary using its identified weakness to capture more customers for a stronger base. This motive thus distinguish the concept as marketing whose main consideration was identification of customer’s need of lower priced brands (Kotler Amstrong, 2011). Developments of Consumer Attitudes The s tudy of the Porsche Company reveals the impacts of consumer attitudes on a product brand. Positive attitude increase sales while negative attitudes decrease sales. One of the ways to positively changing consumer attitude is the production of brands that are attractive to consumers. A contrary move would negatively affect attitude (Kurtz et al., 2009).Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More Role of the Porsche brand in the self concept of its buyers Porsche brand played an important role in the self concept of its buyers. By inducing an identity of the buyers with the vehicle brand, Porsche created control in the market portion that it desired. References Kotler, P Amstrong, G. (2011). Principles of marketing. New Jersey, NJ: Prentice Hall. Kurtz et al. (2009). Contemporary Marketing. New York, NY: Cengage Learning. Lamb, C. (2009). MKTG. Ontario, Canada: Cengage Learning. This essay on Porsche Company: Buyer’s Decision Process was written and submitted by user Brycen Myers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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